Reimagine Education Conference & Awards 19

Last week Cortexio attended the Reimagine Education conference in London, UK. After three days of meetings, workshops and presentations we are exhausted and even more confident in our product.

Hampus Ivert watching intently

As part of the AWS Edstart program Hampus Ivert and Petter Sjöstrand from Cortexio were invited to the Reimagine Education conference 8-10 december 2019.

Were there any presentation that stood out?

Petter: I really liked the D-notation presentation ( Apart from that the panel debate on securing funding provided valuable insights.

…both investors and future partners were impressed with our product

Petter Sjöstrand, Partner Account Manager

What did people think of Cortexio?

Petter: Before attending the conference we knew the value that Cortexio can bring to customers. Our main concern was getting the message across. But we must have done something right, since both investors and future partners seemed impressed with our product. 🙂

What do you take with you from the conference?

Petter: A ton of new contacts/partners and that Cortexio is very well positioned in B2C and B2B market.

Petter, Reimagining the muffin, 2019

Thanks to all attending and the organisers Wharton-QS for a great event!

Failing 15% is the best way to learn

In a new study by Wilson, R.C., Shenhav, A., Straccia, M. et al.  they have found a sweet spot, where the learning is neither too easy nor too difficult. This sweet spot is when the student fails about 15% at the time.

It also ties in to a book we’ve read recently at Cortexio, Hooked by Nir Eyal, where the Hooked model explains how modern software is built to increase user interaction. By giving the user (or student) a variable reward the chances of the user returning to the application is much greater. (This is also why gambling can be such an addiction).

As a teacher it can seem like a daunting job to create individual learning paths for all students where they all have a 85% success rate.

This is why adaptive learning systems like Cortexio are so powerful. Cortexio creates an unique learning path for each student based on their performance where we aim at a 85% success rate.

More about our adaptive learning algorithms will be described in coming posts.

Wilson, R.C., Shenhav, A., Straccia, M. et al. The Eighty Five Percent Rule for optimal learning. Nat Commun 10, 4646 (2019) doi:10.1038/s41467-019-12552-4

Usage statistics 2018

Hypocampus is a site for Medical students built on Cortexio.

  • Hypocampus started fall of 2016
  • The number of users steadily grew to just over 1000 users until the end of the year 16/17
  • After the end of spring 2017, we had more than 4,000 users – Medical students, AT doctors, Doctors with overseas European degree, Sub-doctors and Specialist doctors
  • During the fall 2017, the group of medical students grew from 4000 to 6700
  • Spring 2018 we went from 6,700 – 8,900 users, and fall of 2018 from 8,900-12,000
  • During fall of 2018, we introduced a freemium model of 3 chapters and 3 questions each day ( )
  • Increased usage in 2018 despite payment restrictions (number of users and page views)

At Cortexio anonymous data is collected to see how the system is used and to be able to improve it. (A session starts each time a user visits the page, and ends when the user has been inactive for a short time.)

Since fall of 2017 is usually completed in January we included statistics from February 2018 onwards, we then included data until Jan 2019.

VT 2018 (VT = first half of the year)
HT 2018 (HT = second half of the year)
Comparison VT / HT 2018 (first half vs second half of the year)

The number of pageviews per session and the number of events decreased during second half of 2018 – which is a result of the freemium model we introduced.

Over the holidays, the session length does not differ much while the number of events does. The number of events goes up around the exam period as more users spend time answering questions then, and learning by answering questions is good! Read more about how good it is to answer questions at

The previous compilation for VT 2017 can be found here:

Previous compilation for HT 2017 can be found here:

Check out the medical site at